Six Easy Ways to Use Social Media to Optimize Email Engagement – Part 1

Email marketing has been a staple of business since the inception of email.  It remains one of the most cost effective ways to reach consumers.  As technology advances, so do the tools and tactics that can be used to promote your business. Here are six easy ways that you could be using social media tools to boost your email engagement

  • Cross Promotion: Your social media platform is just that: a platform from which you can share your brand and content. Use your social media account to promote your newsletter/offers/information. Use your social media platform to tease the contents of your emails and forget to plug your social media presence in your emails. The more your social media platform grows, the larger your email marketing audience will be.
  • Call to Action: Do your emails spell out the way in which you hope the reader will respond? If you send a marketing email without a directive, you may have just nailed down why you’re not getting the response you’ve been hoping for. Do your social media page clearly direct followers to subscribe to your email? Include an opt-in form for emails on your Facebook page and make it so easy for followers that they never have to leave the site.
  • Incentive: People will most often respond to a reward system. Make sure there is a benefit to signing up for your emails. Offer perks to being a subscriber, follower, or fan like getting special offers, contests, rewards, information before the general public, and discounts.  People immediately associate anything exclusive with desirability, so making your audience feel as if they are VIPs is to your benefit.

Part 2 Coming Next Week…..

Comments 90

  1. I have to show some appreciation to you just for rescuing me from this matter. After surfing throughout the internet and finding tips which were not pleasant, I thought my life was over. Living minus the answers to the difficulties you have solved all through your main website is a serious case, as well as ones which might have negatively affected my career if I hadn’t come across your blog post. Your own talents and kindness in handling every part was very useful. I’m not sure what I would have done if I hadn’t come upon such a step like this. I’m able to at this point look ahead to my future. Thanks for your time very much for the high quality and effective help. I will not be reluctant to endorse your web sites to any person who needs to have recommendations on this topic.

  2. I am extremely impressed with your writing skills as well as with the layout on your blog.
    Is this a paid theme or did you customize it yourself?
    Either way keep up the excellent quality writing, it is rare to see a
    great blog like this one these days.

  3. Have you ever considered about including a
    little bit more than just your articles? I mean, what you
    say is valuable and everything. However imagine if you added some great images or videos to give your posts more, “pop”!
    Your content is excellent but with pics and videos, this blog could definitely be one of the
    very best in its field. Terrific blog!

  4. Hello! This post couldn’t be written any better! Reading through this post reminds me of my old
    room mate! He always kept chatting about this. I will forward this post to him.
    Pretty sure he will have a good read. Many thanks for sharing!

  5. When I originally commented I clicked the “Notify me when new comments are added” checkbox
    and now each time a comment is added I get three emails with the same comment.

    Is there any way you can remove people from that service?
    Thanks!

  6. Hey There. I found your blog using msn. This is an extremely well written article. I’ll make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll certainly return.

  7. Hi there I just wanted to say hi. The text in your content seem to be running off the screen in Opera. I’m not sure if this is a format issue or something to do with web browser compatibility but I figured I’d post to let you know. The design look great though! Hope you get the problem solved soon. Kudos!?

  8. Thanks for discussing this, I bookmarked this web page. I am additionally attempting to find details about new desktop computer, have you any idea exactly where I can discover one thing such as that? I’ll come back in the future!

  9. This design is incredible! You certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my
    own blog (well, almost…HaHa!) Fantastic job.
    I really loved what you had to say, and more than that,
    how you presented it. Too cool!

  10. Howdy, I think your website may be having browser compatibility issues.
    When I look at your site in Safari, it looks fine however when opening in I.E., it’s got some overlapping issues.
    I merely wanted to give you a quick heads up! Besides that, fantastic blog!

  11. Have you ever thought about publishing an ebook
    or guest authoring on other websites? I have a blog
    based on the same topics you discuss and would really like to have you share some stories/information. I know my visitors
    would value your work. If you’re even remotely interested, feel free to send
    me an e-mail.

  12. After I originally commented I appear to have clicked the
    -Notify me when new comments are added- checkbox and from now on each time a comment is added I recieve four emails with the same comment.
    There has to be a way you are able to remove me from that service?
    Appreciate it!

  13. I am really enjoying the theme/design of your website. Do you ever run into
    any web browser compatibility issues? A small number of my blog visitors have complained about my website not operating correctly in Explorer but looks
    great in Opera. Do you have any tips to help fix this issue?

  14. That is very attention-grabbing, You’re an overly professional blogger.
    I’ve joined your feed and look forward to seeking more of
    your excellent post. Additionally, I have shared your website in my social networks

  15. We are a bunch of volunteers and starting a new scheme in our community.
    Your web site offered us with useful information to work on. You’ve performed an impressive process and our whole
    neighborhood shall be thankful to you.

  16. Definitely consider that that you stated. Your favorite justification appeared to be on the internet the easiest thing to bear in mind of.
    I say to you, I definitely get annoyed whilst
    other people consider worries that they plainly don’t know about.
    You controlled to hit the nail upon the highest and also defined out the entire thing with no need side-effects , people could take a signal.
    Will likely be again to get more. Thanks

  17. After I initially commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now
    on each time a comment is added I receive four emails
    with the same comment. Is there a way you can remove me from that
    service? Kudos!

  18. Just wish to say your article is as astounding. The clearness
    to your put up is just nice and that i could suppose you’re knowledgeable on this subject.
    Fine with your permission let me to snatch your feed to stay
    updated with impending post. Thank you a million and please continue the enjoyable work.

  19. I’m really interested to know just what blog platform you’re utilizing? I’m experiencing several slight safety issues with my latest site related to lucky patcher ios so I would love to find something much more risk-free. Are there any alternatives?

  20. I am actually loving the theme/design of your information site. Do you ever come across any kind of internet browser interface problems? A number of the blog readers have lamented concerning my medical malpractice lawsuit blog not working correctly in Internet Explorer but looks great in Firefox. Are there any kind of ideas to aid repair this situation?

  21. This design is incredible! You most certainly know how
    to keep a reader amused. Between your wit and your
    videos, I was almost moved to start my own blog (well, almost…HaHa!) Wonderful job.
    I really loved what you had to say, and more than that, how you presented it.
    Too cool!

  22. Hello there! This is my first visit to your blog!
    We are a group of volunteers and starting a new
    project in a community in the same niche.
    Your blog provided us useful information to work on. You have done a wonderful job!

  23. Pingback: generic viagra 100mg

  24. Pingback: generic cialis at walmart

  25. Pingback: sildenafil

  26. Pingback: buy generic cialis

  27. Pingback: generic viagra

  28. Pingback: generic cialis

  29. Pingback: sildenafil citrate

  30. Pingback: viagra coupons

  31. Pingback: generic cialis tadalafil

  32. Pingback: cialis generic

  33. Pingback: viagra prices

  34. Pingback: viagra without doctor prescription

  35. Pingback: cialis cost

  36. Pingback: viagra generic

  37. Pingback: viagra without a doctor prescription

  38. Pingback: generic viagra available

  39. Pingback: cialis pills

  40. Pingback: viagra 100mg

  41. Pingback: sildenafil generic

  42. Pingback: tadalafil generic

Leave a Reply