A New Kind of Newsletter – Email Marketing Resources for Beginners

Writing an e-mail newsletter to engage people and encourage clicks isn’t as simple as it sounds. While print newsletters and online newsletters of the past updated people about the latest events, audiences expect more these days. Re-think your approach to newsletters so that you can attract the attention you want online. As part of our email marketing resources for beginners, here’s …

Is Email Marketing Still Effective?

For many years, email marketing was the number one tool for marketers looking to attract new business and keep current customers interested. However, with the rise of social media, many businesses have completely abandoned this type of marketing. If this is something your business has done or is considering doing, consider these things first. It’s Effective Even as popular as social media …

Six Easy Ways to Use Social Media to Optimize Email Engagement – Part 2

In our last post, we touched on three of the six easy ways you could be using social media tools to boost email engagement. We covered: cross promotion, call to action, and incentive. Buttons: Utilizing buttons can be an easy and effective way to help your engagement grow. Including a “share” button in your emails allows subscribers to easily share specific information …

Six Easy Ways to Use Social Media to Optimize Email Engagement – Part 1

Email marketing has been a staple of business since the inception of email.  It remains one of the most cost effective ways to reach consumers.  As technology advances, so do the tools and tactics that can be used to promote your business. Here are six easy ways that you could be using social media tools to boost your email engagement.  Cross Promotion: Your …