Navigating the Maze of Email Marketing Misperceptions

There are a lot of mysteries surrounding email marketing. Organizations and businesses want their audiences to read emails, and they want their audience to do specific things. A wide range of behaviors may happen over time when people open emails. Overall, email marketing is a smart way to engage audiences. As discussed in an article on, it’s estimated that e-mail provides a 4,300% Return on Investment, based on information from the Direct Marketing Association.

Stay optimistic. It’s important not to get discouraged or fall into certain patterns. Here are some insights about common email marketing misperceptions:

1. Bolder Text Throughout the Email is More Meaningful

Make sure emails looks welcoming, friendly, or inviting. If an email has overly bold text in most of the layout, it doesn’t mean people will read it or react better. In fact, the over usage of bold or large text may drive part of your audience away. Email design that gets the message across in a useful, entertaining, or informative way is key.

2. If People Opened the Email, They Read Everything

Just because someone opens an email, doesn’t mean they took the time to read the whole thing or they focused on it. Some people might open an email two or three times before acting on it. It’s common for people to open emails and then get distracted by other things. If someone opens an email, it’s a good indicator that you captured part of their attention, at the very least.

3. If People Didn’t Do Anything After Opening the Email, It Didn’t Work

You’ll find that a percentage of people don’t click on a link or respond to an email right away. That’s an expected part of email marketing, and it doesn’t mean your marketing efforts failed. When people read an email, the information stays in their mind, and they might act later when they have some free time. For example, if they read an email about a sale or promotion, they might not click-through that email, but visit the retail website later that week or month. Consider sending helpful reminder emails if you think customers didn’t take the time to fully read or act on an email the first time around.

Remember not to send too many emails, but don’t send too few. It’s about finding the right balance for your email audience. Well-planned email campaigns serve as helpful reminders and notifications of new events. To learn more about email marketing, contact us.

Comments 26

  1. We certainly love your website and find nearly all of the blog posts to be just what I’m in need of. Do you offer people to post information for you? I would not mind publishing a post on videoder video or even on many of the things you write about here. Nice internet site!

  2. Great post. I was checking continuously this blog and I
    am impressed! Extremely helpful information particularly
    the last part 🙂 I care for such info a lot. I was looking for this particular information for a very long time.
    Thank you and good luck.

  3. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the internet will be much more useful than ever before.

  4. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

  5. Wow that was odd. I just wrote an incredibly long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say wonderful blog!

  6. There are actually amazing developments on the layout of your website, I certainly enjoy it. My website is dealing with teer common number and certainly, there are lots of stuff to do, I am currently a newcomer in webpage design. Thanks!

  7. We definitely adore your blog and find the majority of the posts to be precisely what I’m interested in. Would you offer guest writers to post articles for you? I would not mind composing a piece of text relating to homework for school or on many of the subjects you’re posting about on this website. Nice internet site!

  8. Admiring the commitment you invested in your website and comprehensive info you present. It’s amazing to discover a blogging site from time to time which is not the same unwanted rehashed material. Wonderful read! I’ve saved your site and I am including your RSS feeds to my own mobdro premium apk webpage.

  9. I certainly like your site and find the vast majority of the articles to be precisely what I’m seeking. Do you offer other people to create information for you? I would not mind composing an article regarding kik messenger download or perhaps on many of the subjects you’re writing about here. Awesome place!

  10. Appreciating the commitment you put into the website and in depth material you provide. It really is wonderful to find a blog once in a while that isn’t the same out of date re-written material. Amazing read! We’ve bookmarked your site and I’m including your RSS feeds to my own facetime page.

  11. Admiring the hard work you invested in your website and thorough info you provide. It is wonderful to come across a website now and then that is not the same outdated rehashed information. Great read! We’ve saved your webpage and I am adding your RSS feeds to my own framaroot for android website.

  12. I’m truly loving the design of your site. Do you ever face any kind of browser interface troubles? A lot of the website visitors have lamented regarding my omega xl pills blog not working effectively in Internet Explorer though appears fantastic in Opera. Do you have any recommendations to assist repair this situation?

  13. What is the desert safari? This desert visit is only one of those few focuses that a visitor can’t and should not miss when they are setting off to the city. With this trek, voyagers ought to dive deep in the desert and have the immense wild and in addition delightful areas. The best Dubai Safari will utilize really cool vehicles like SUVs and in addition different vehicles for working around here.

Leave a Reply