Guest Post: Jonathan Leger – Pulling Email Marketing Into Your Social Media Campaigns

Online marketing is an industry that evolves with amazing speed. While keeping up with all the latest trends is important, tried-and-true techniques should not be neglected. An effective marketing campaign speaks to potential customers across a wide range of different media. Social media marketing is an excellent way to reach a large audience, but combining it with email marketing is …

How to optimize the signup form on your landing page

Your landing page is often the beginning of a potential customer’s journey to becoming a loyal consumer. Landing pages are extremely effective marketing tools and are often critical to successfully generating leads. Here are a few simple ways to optimize your company’s signup form on your landing page. Keep it simple People are more likely to sign up for your product or …

Navigating the Maze of Email Marketing Misperceptions

There are a lot of mysteries surrounding email marketing. Organizations and businesses want their audiences to read emails, and they want their audience to do specific things. A wide range of behaviors may happen over time when people open emails. Overall, email marketing is a smart way to engage audiences. As discussed in an article on Entrepeneur.com, it’s estimated that e-mail provides …

Tips for Building an Email List Offline

The internet world is booming, but it is still also important to build relationships with customers offline too. It may seem archaic, but forming relationships with people outside of the internet will encourage them to be more receptive to your online attempts at interaction. As you are building relationships in person, you can also be building your email list at …

Email Marketing Trends – 3 Tips for Getting and Keeping List Subscribers

Email marketing is still an effective way to promote your business. It’s also cost-effective and has a high return on investment. By building an email list, you create a way to stay in contact with customers while also nurturing new leads. One important email marketing trend is to use best practices to keep the contacts you get on your lists. By employing …

The Basics of Analyzing Email Marketing Stats

E-mail marketing stats provide insight into many aspects of e-mail campaign effectiveness. While it’s important to analyze campaign stats with other considerations, the data provides useful information about the viewing and engagement levels of your audience. Since e-mail marketing is a much-used business tool, it’s helpful to discuss some of the basic components of e-mail marketing data. Clicks By analyzing click …