Inspire specific user actions: Engaging subscribers with contextual emails

As we become an increasingly connected society with smartphones, tablets and laptops surrounding us, it’s becoming more apparent that context creates meaning that could otherwise get lost. Users are quick to ignore emails or skim over information as their favorite TV show or movie starts – or as they browse one site after another. Therefore, contextual email help businesses attract …

Email Marketing Trends Today

There are a variety of things to consider when it comes to effectively operating email marketing campaigns. It is in fact a brave new world, and staying up to speed on the latest concepts can be daunting. Some will tell you email is old tech, but before you buy into that idea, bear in mind that direct mail is still a …

3 Tips for Improving Email Marketing Open and Click Through Rates

3 Tips for Improving Email Marketing Open and Click Through Rates Email marketing is a channel that provides one of the highest returns in all of digital marketing. It allows for businesses to build credibility with their audience over time, while delivering high quality information. However, as many businesses begin to try to enter into email marketing, they struggle with …

Latest Email Marketing Trends and Tools to Keep Your Business on Top

With RedCappi’s email marketing tool set that enables you to send and track responsiveness of messages more effectively, you’ll know how to accurately attract customers in the most powerful ways possible. Email marketing trends change fluidly, so keeping up-to-date with what trend is most current is vital to your business. RedCappi provides you with an overview of our top trends …