Top 5 Tips on Creating Relevant Email Newsletters

When a client/customer gives you their email address they are inviting you to interact with them on a more personal level. It is your opportunity to build an important relationship with past, present, future and perspective customers. Don’t waste their time. Make sure that every email you send, especially the newsletters gives them a reason to open the email and …

Email marketing Subject Line Faux Pas and Mistakes

Viagra vendors and the like have done a great job discouraging us from opening our emails. And the sheer volume of communications we receive every day doesn’t help. And because of this, your emails are likely to be either ignored, or dumped straight in the Spam folder. You’ve put a lot of thought into creating your subject lines and it …

Email Marketing Timing: Planning & Sending

Email marketing timing. Is it critical, a whole lot of phooey or somewhere in between? Email marketing services make life so much easier for business owners to plan and schedule campaigns in advance, so if there is a particular time and day you want to target, it’s absolutely doable. But when should you send emails? Two years ago all the …