Avoid Hard Bounces to Obsolete Email Addresses

A couple of weeks ago, we blogged about the importance of maintaining a clean email list and gave some pointers on devising a re-engagement campaign to fine tune your list. Just recently, some changes have taken place in Netherlands that shed light on the importance of removing obsolete email addresses from your email lists and your account in order to …

A Winning Email Marketing Campaign Outline

The Genius Trifecta The latest NBC4 network’s online contest is seriously worth taking a closer look at for its genius in design with the perfect trifecta, combining the attention grabbing relevance of the Olympics with targeted appeal to subscriber needs, powered by the reach of email marketing and social media. Understanding the deeper dynamics of their promotion will give email …