Top 5 Causes for Spam Complaints


Why People May Be “Spam Trigger” Happy

So what is SPAM in the first place? Email SPAM, also known as junk email involves sending identical, unsolicited, bulk email messages to numerous recipients via email. The key here is that it is unwanted, unexpected, often times misleading and downright annoying. So, if you send spammy content, your recipient will likely report your message as SPAM.

Different email servicers provide for SPAM reporting diversely.

Gmail Mail:






Yahoo Mail:

Hotmail Mail:


The Causes & RedCappi Helpful Hints

1) Stale Lists: You can easily avoid being reported as SPAM, due to a stale list, by sending an email communication soon after obtaining permission to send. Waiting too long before sending your first campaign, or waiting too long between email campaigns and too infrequent email campaigns may lead your subscribers to forget about you or that they wished to hear from you in the first place.

2) Untidy Inventory: Remove outdated email addresses that are inactive or that you have not had any contact with for the past 6 months or more from your lists, so they don’t report you as SPAM. Mismanaged lists can quickly get you into trouble, because lack of interaction over time may mean the email address no longer exists, or there is disinterest in you and forgetfulness that they ever gave permission to be contacted by you, and you don’t want that. 

3) Lack of Double Opt-In: Remove email addresses that you cannot show proof of permission for sending emails to them. It is generally recommended in the email marketing community to utilize the double opt-in method, in which the user first signs up on a signup form and then receives an email requiring them to click a link to approve the subscription. By taking these extra little steps, you ensure your recipient really wants to receive email newsletters and offers from you and reduce the likelihood of your messages being marked as SPAM and/or ending up in the junk folder.

4) No Clear Expectations: It is very important that you set up clear expectations of what you will be sending, what content, promotions or communications your subscriber’s can expect to receive from you and how often. They’ll be less inclined to unsubscribe or report you as SPAM, if they know who you are and expect to see from you in their inbox.

5) Unrequested Material: Unwanted, unrequested material is a classic state of affairs constituting SPAM. If someone opts in to receive email communications from you regarding a specific topic, their permission should be thought of as case-specific, meaning that permission extends to only that which they want to hear about from you. So don’t send Granny who signed up to receive the Knit-Me-Mittens newsletter an offer for a 2 night stay at a Las Vegas spa. kapeesh?