4 Ways to Cut Down Complaints and Unsubscribes

1) Target: As you get on your way to stacking up more and more contacts and growing your email marketing lists, it is important to keep list segmentation in mind. Email lists may be segmented based on commonalities between certain contacts that makes sending targeted email campaigns speak more to the recipient. It is not always wise to send every …

Sustaining Momentum With Email Marketing

Why be nostalgic about that “ooh-la-la” feeling you got once the doors of your business opened for the very first time and the excited charge that flowed through your veins in that instant of self accomplishment? This is the amazing fervor that we must strive to hold onto to for all time, to ride the coattails of our own enthusiasm …

Taking Advantage of the Smartphone Explosion

One more hooray for Apple, as it’s most recent phenomenon, the Iphone, has officially defeated RIM’s Blackberry phones and other less email-friendly smart phones. The current smart phone explosion has had a tremendous direct impact on email marketing in general by making it easy to access, read and respond to email newsletters and messages in your inbox with a single …

3 Simple Tips for Simply Effective Email Campaigns

There is a classic scenario in the real estate world known as the “cookies in the oven” trick, where brokers bake a batch of delectable cookies to incite a feeling of warmth in the house to be viewed for sale. While most real estate agents are probably keen on this idea, only the elite moguls are privy to the newest …

Rewards for Rewards

  Many businesses have introduced the concept of “Rewards” into their business model, and Starbucks is of the leading companies visibly promoting points per drink. The Starbucks Rewards program endeavors to reward and thank loyal customers for patronizing Starbucks business, wherein benefits are determined based on the number of “Stars” earned through visits made. The Starbucks model has three levels …